Marketing Automation Data Specialist (Marketo)
LastPass
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Posted:
August 23, 2023
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Remote
About the position
LastPass is seeking a Marketing Automation Data Specialist to optimize their marketing automation platform and create scalable workflows that drive customer engagement. This role requires a strong understanding of marketing automation best practices, experience with data management and analysis, and a passion for driving results. The specialist will collaborate with cross-functional teams, including Product and Sales, and work closely with the Analytics team to build reporting and dashboards. This is an exciting opportunity to join a dynamic team and make a significant impact on the growth of LastPass.
Responsibilities
- Optimize the marketing automation platform and create scalable workflows to drive customer engagement
- Work closely with cross-functional teams, including Product and Sales
- Have a strong understanding of marketing automation best practices
- Experience with data management and analysis
- Passion for driving results
- Highly organized and detail-oriented
- Able to manage multiple projects simultaneously
- Collaborate with stakeholders to ensure data integrity and accuracy
- Work with the Analytics team to build reporting and dashboards for marketing performance insights
- Develop, execute, and manage campaigns across all digital channels using Marketo
- Manage data hygiene initiatives and build lead scoring models to improve funnel efficiency
- Implement tracking and tagging requirements for analytics and reporting activities
- Collaborate with stakeholders on campaign planning, execution, and analysis across multiple platforms
- Serve as a subject matter expert for email campaign management and email marketing best practices
- Ensure compliance with privacy regulations such as GDPR and CCPA
- Experience with marketing automation platforms is preferred
- Proficient in data analysis and manipulation using tools like Excel or SQL
Requirements
- Strong understanding of marketing automation best practices
- Experience with data management and analysis
- Passion for driving results
- Highly organized and detail-oriented
- Ability to manage multiple projects simultaneously
- Experience in Marketo
- Ability to develop, execute, and manage campaigns across all digital channels
- Knowledge of data hygiene initiatives and lead scoring models
- Familiarity with email marketing best practices
- Subject matter expert for email campaign management
- Knowledge of privacy regulations such as GDPR and CCPA
- Proficiency in data analysis and manipulation using tools like Excel or SQL
Benefits
- Competitive compensation
- Private health insurance, including dependents
- Monthly self-care days (12 extra paid days off annually) and volunteering days
- Pet leave
- Home office setup support
- LastPass families free account for up to 5 members
- Continuous learning and development opportunities