Marketing Automation Data Specialist (Marketo)

LastPass is seeking a Marketing Automation Data Specialist to optimize their marketing automation platform and create scalable workflows that drive customer engagement. This role requires a strong understanding of marketing automation best practices, experience with data management and analysis, and a passion for driving results. The specialist will collaborate with cross-functional teams, including Product and Sales, and work closely with the Analytics team to build reporting and dashboards. This is an exciting opportunity to join a dynamic team and make a significant impact on the growth of LastPass.

• Optimize the marketing automation platform and create scalable workflows to drive customer engagement
• Work closely with cross-functional teams, including Product and Sales
• Have a strong understanding of marketing automation best practices
• Experience with data management and analysis
• Passion for driving results
• Highly organized and detail-oriented
• Able to manage multiple projects simultaneously
• Collaborate with stakeholders to ensure data integrity and accuracy
• Work with the Analytics team to build reporting and dashboards for marketing performance insights
• Develop, execute, and manage campaigns across all digital channels using Marketo
• Manage data hygiene initiatives and build lead scoring models to improve funnel efficiency
• Implement tracking and tagging requirements for analytics and reporting activities
• Collaborate with stakeholders on campaign planning, execution, and analysis across multiple platforms
• Serve as a subject matter expert for email campaign management and email marketing best practices
• Ensure compliance with privacy regulations such as GDPR and CCPA
• Experience with marketing automation platforms is preferred
• Proficient in data analysis and manipulation using tools like Excel or SQL

• Strong understanding of marketing automation best practices
• Experience with data management and analysis
• Passion for driving results
• Highly organized and detail-oriented
• Ability to manage multiple projects simultaneously
• Experience in Marketo
• Ability to develop, execute, and manage campaigns across all digital channels
• Knowledge of data hygiene initiatives and lead scoring models
• Familiarity with email marketing best practices
• Subject matter expert for email campaign management
• Knowledge of privacy regulations such as GDPR and CCPA
• Proficiency in data analysis and manipulation using tools like Excel or SQL

• Competitive compensation
• Private health insurance, including dependents
• Monthly self-care days (12 extra paid days off annually) and volunteering days
• Pet leave
• Home office setup support
• LastPass families free account for up to 5 members
• Continuous learning and development opportunities