Marketing & Creative - Talent Community
Curated
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Posted:
July 31, 2023
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Other
About the position
Curated is seeking individuals to join their Marketing & Creative Teams. These teams are responsible for defining the product voice, crafting branding strategies, engaging the audience, and driving revenue growth through performance marketing strategies. The teams also focus on telling the Curated story, developing creative assets for organic growth, and showcasing expert knowledge. Curated values its experts and operates with a high trust culture. The interview process involves multiple stages, including recruiter screens, hiring manager interviews, technical evaluations, face-to-face interviews, and presentations. Candidates are encouraged to familiarize themselves with e-commerce and marketplaces and to be prepared to discuss past projects that demonstrate their skills and expertise.
Responsibilities
- Define the product voice and branding strategies for Curated
- Craft high-level branding strategies and establish ways to engage the audience
- Drive revenue growth using performance marketing strategies and in-house technology
- Manage paid acquisition, CRM, conversion optimization, and content production
- Develop creative assets for organic growth, including articles and product review videos
- Showcase expert knowledge and help people make buying decisions
- Enable experts to build their personal brands in line with the Curated brand
- Conduct introductory calls with potential candidates and screen for skills alignment
- Conduct deeper technical interviews with hiring managers
- Front-load additional technical evaluations for certain positions
- Arrange round-robin interviews with relevant stakeholders from adjacent functions
- Evaluate candidates on business acumen, strategy, analytical thinking, execution, passion, and communication skills
- Conclude with a case study presentation where candidates respond to an offline prompt and present their solution to a panel of team members
- Familiarize oneself with e-commerce, gig-economy companies, and marketplaces
- Prepare to discuss past projects in detail, demonstrating skills and expertise
- Demonstrate thought process and problem-solving abilities
- Collaborate with the team to ensure all questions are answered and move forward with the hiring process.
Requirements
- Experience in marketing and creative roles
- Strong understanding of branding strategies and audience engagement
- Proficiency in performance marketing strategies and content production
- Ability to drive revenue growth through paid acquisition, CRM, conversion optimization, and content production
- Skilled in storytelling and creating a clear narrative for the brand
- Experience in developing creative assets for organic growth, such as articles and product review videos
- Knowledgeable in showcasing expert knowledge and helping people make buying decisions
- Ability to collaborate with experts and build their personal brands
- Passionate about making experts successful and providing a great customer experience
- Strong problem-solving and analytical thinking skills
- Excellent communication skills
- Familiarity with e-commerce, gig-economy companies, and marketplaces
- Ability to provide detailed insights on past projects and adaptability in approach
- Ability to think out loud and articulate thought process in problem-solving
- Strong collaboration skills
Benefits
- Inspiring experts
- Fantastic team
- High trust culture
- Transparent and timely communication during the interview process
- Opportunity to work with a small, tightly-knit team of innovators, creators, and builders
- Minimal red tape and high-impact challenges
- Opportunity to work in a collaborative and cross-functional environment
- Opportunity to work with industry veterans with successful exits
- Opportunity to work in a startup environment with limited resources and big challenges
- Opportunity to make a meaningful impact and drive positive change
- Ownership and subject matter expertise in a low-ego, low-bureaucracy, flat organization
- Opportunity to work in a diverse and inclusive workplace