Senior Business Intelligence Analyst

SurveyMonkey is seeking a Sr Business Intelligence Analyst, Marketing to join their Data Products team. This role involves analyzing data to capture business insights and optimize digital marketing strategies across various channels. The analyst will play a key role in determining next steps for channel and budget allocation, testing, and content to drive new registrations, leads, and revenue. The goal is to ensure data-driven insights inform strategic and tactical digital marketing decisions.

• Refine and optimize the end-to-end campaign strategy and tactics for acquisition, conversion, and retention
• Partner with internal digital marketing team members to implement advanced attribution measurement methodologies (MMM and MTA)
• Conduct in-depth analysis to understand the effectiveness and long-term impact of our awareness-marketing spend on the business
• Communicate the results of complex analyses in a clear, concise manner with both business as well as technical audiences
• Hands-on creation of dashboards for marketing analytics function
• Work with the Data Engineering team to ensure accurate collection of data in the EDW and troubleshoot any data anomalies
• Drive efforts to enrich data sources which will be utilized for reporting, analysis, and campaign targeting

• 5+ years of experience in reporting and analytics
• Knowledge and experience of digital marketing analytics functions such as campaign attribution/effectiveness, web tracking, and customer lifecycle marketing
• Ability to craft raw data into well-written and persuasive data stories through analysis
• Excellent problem-solving capability with attention to detail
• Experience with at least one analytics and visualization tool such as Tableau, Looker, etc
• Advanced Proficiency in SQL and statistical calculations for business measurement
• Proficiency in Google Analytics or other web analytics

• Inclusive workplace where people of every background can excel
• Forward-looking benefits policies
• Employee programs
• Award-winning culture
• Best workplace for parents
• Annual holiday refresh
• Annual week of service
• C.H.O.I.C.E Fund
• Choice Model for flexible work arrangements
• Equal opportunity employer
• Workplace free from harassment and discrimination
• Celebrating unique differences of employees
• Accommodations available for applicants with disabilities