Senior Business Intelligence Analyst
Momentive
·
Posted:
August 14, 2023
·
Remote
About the position
SurveyMonkey is seeking a Sr Business Intelligence Analyst, Marketing to join their Data Products team. This role involves analyzing data to capture business insights and optimize digital marketing strategies across various channels. The analyst will play a key role in making data-driven decisions to drive new registrations, subscribers, leads, and revenue. The job requires expertise in reporting and analytics, digital marketing analytics, data analysis, and proficiency in SQL and visualization tools. The base pay for this position ranges from $113,900 to $154,100 per year.
Responsibilities
- Refine and optimize the end-to-end campaign strategy and tactics for acquisition, conversion, and retention
- Partner with internal digital marketing team members to implement advanced attribution measurement methodologies (MMM and MTA)
- Conduct in-depth analysis to understand the effectiveness and long-term impact of awareness-marketing spend on the business
- Communicate the results of complex analyses in a clear, concise manner with both business as well as technical audiences
- Hands-on creation of dashboards for marketing analytics function
- Work with the Data Engineering team to ensure accurate collection of data in the EDW and troubleshoot any data anomalies
- Drive efforts to enrich data sources which will be utilized for reporting, analysis, and campaign targeting
Requirements
- 5+ years of experience in reporting and analytics
- Knowledge and experience of digital marketing analytics functions such as campaign attribution/effectiveness, web tracking, and customer lifecycle marketing
- Ability to craft raw data into well-written and persuasive data stories through analysis
- Excellent problem-solving capability with attention to detail
- Experience with at least one analytics and visualization tool such as Tableau, Looker, etc
- Advanced Proficiency in SQL and statistical calculations for business measurement
- Proficiency in Google Analytics or other web analytics tools
Benefits
- Competitive base pay ranging from $113,900/year to $154,100/year
- Bonuses and commissions may be offered as part of the total compensation package
- Medical, dental, vision, life, and disability insurance
- 401(k) retirement plan
- Flexible spending and health savings account
- Paid holidays
- Paid time off
- Employee assistance program
- Inclusive workplace where people of every background can excel
- Forward-looking benefits policies and employee programs
- Award-winning culture
- Best workplace for parents
- Annual holiday refresh
- Annual week of service
- C.H.O.I.C.E Fund
- Choice Model for flexible work arrangements
- Equal opportunity employer
- Workplace free from harassment and discrimination
- Accommodations available for applicants with disabilities