Senior Content & Campaigns Strategist

The job overview for the Senior Content & Campaigns Strategist role at kevin. is to deliver a global content strategy that supports brand strategy and business growth objectives. This includes researching and producing thought-leadership content, generating and sharing content on social media, overseeing implementation, setting editorial standards, building a network of contributors, utilizing best practices in content marketing, and driving testing and improvement of online content. The successful candidate should have extensive experience in content strategy and production, a solid understanding of payments technology, and the ability to manage and develop a team.

• Deliver an impactful and cost-effective global content strategy (blog, white papers, social media, webinars) to support brand strategy and business growth objectives
• Research and produce best-in-class research and thought-leadership content through a range of media, including gated content
• Generate, edit, publish, and share content on social media that builds meaningful connections and encourages community members to take action
• Oversee all aspects of day-to-day implementation including planning, production, and distribution through all channels
• Act as editor and set standards for the blog and all editorial content, including case studies, to ensure consistent approach and quality
• Build a network of expert contributors to feature in editorial content for blog and film interviews and research reports
• Research and utilize the latest best practice in content marketing in the payments technology space
• Ensure all editorial content connects with the kevin. brand narrative and reflects the tone of voice in an appropriate way for the audience, channel, and objective
• Use performance data and insight to drive testing and improvement of online content
• Work with creative colleagues to ensure content is elevated through design to have maximum impact
• Build compelling business cases for new content initiatives and campaigns to secure further brand marketing investment
• Manage, inspire, and develop the Content team
• Apply customer understanding to business and creative problems
• Analyze research results and translate findings into actionable recommendations
• Manage multiple competing priorities with tight deadlines

• Minimum of 7+ years experience in content, editorial and campaign strategy and production with global B2B businesses either in-house or in an agency, ideally with an education or background in journalism
• A research-based approach to creating informative, credible, and compelling content
• Previous experience in a related industry and a solid understanding of payments technology, Open Banking, and regulation
• Be a team player and collaborator who can also work independently
• Experience managing and developing a small team to achieve high performance
• Proven editorial experience and demonstrable experience of content strategy, production, and distribution, tailored to global audiences
• Skilled at establishing effective processes and policies to maintain consistency and quality
• Strong writing skills and visual storytelling skills
• Can apply customer understanding to business and creative problems
• Can analyze research results and translate findings into actionable recommendations
• Able to manage multiple competing priorities with tight deadlines

• Competitive salary (routinely benchmarked against latest industry data)
• Private Health Insurance
• Additional vacation plus local public holidays
• Up to 90 days per year of working from anywhere in the world
• Fantastic opportunities for progression and promotion as the business grows
• Future stock option opportunities based on individual and business performance
• Work on cutting-edge technologies with the latest tools and modern tech stack
• Apple MacBook and accessories
• Travel insurance for use when travelling for business purposes
• Subsidised secure parking (benefits may vary by location)
• Free on-site gym (benefits may vary by location)
• Free lunch, snacks, and hot/cold drinks (benefits may vary by location)
• Sports and social activities, including free tennis lessons (benefits may vary by location)
• Global company events
• Work with experts from across Europe and beyond
• Be part of a diverse and multinational business with 30+ nationalities