Senior IT Business Analyst

The job overview for this role is that AppDirect is seeking a highly motivated and skilled individual to join their team as a HubSpot Implementation and Maintenance Specialist. The specialist will be responsible for the successful implementation and ongoing maintenance of the HubSpot platform, working closely with the marketing and sales teams to optimize HubSpot's capabilities and streamline processes. The ideal candidate should have a strong background in HubSpot administration, a passion for marketing and sales automation, and a proactive attitude towards problem-solving.

• Lead the planning, configuration, and deployment of the HubSpot platform, ensuring alignment with the company’s marketing and sales objectives.
• Collaborate with cross-functional teams to gather requirements and develop tailored solutions using HubSpot’s tools and features.
• Manage data migration and integration tasks to ensure seamless transfer of existing marketing and sales data into HubSpot.
• Create and manage custom workflows, email templates, landing pages, and forms within HubSpot to optimize lead nurturing and conversion processes.
• Implement lead scoring models and automated lead assignment rules to improve lead management efficiency.
• Continuously explore and recommend new automation opportunities to enhance marketing and sales productivity.
• Develop and maintain reports and dashboards in HubSpot to provide stakeholders with valuable insights into key marketing and sales metrics.
• Monitor the performance of marketing campaigns, track lead attribution, and propose data-driven improvements for enhanced campaign effectiveness.
• Conduct training sessions for marketing and sales teams to ensure proficient usage of HubSpot tools and features.
• Act as the go-to person for all HubSpot-related inquiries and provide timely support to address any technical issues or challenges.
• Regularly review and optimize the HubSpot platform to ensure data accuracy, system health, and compliance with industry best practices.
• Stay updated with the latest HubSpot features, updates, and releases, and assess their potential impact on the company’s marketing and sales strategies.

• 4-7 years of relevant experience
• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• Proven experience as a HubSpot administrator
• Strong background in HubSpot administration
• Passion for marketing and sales automation
• Proactive attitude towards problem-solving
• Ability to lead the planning, configuration, and deployment of the HubSpot platform
• Collaborative skills to gather requirements and develop tailored solutions using HubSpot's tools and features
• Experience in managing data migration and integration tasks
• Proficiency in creating and managing custom workflows, email templates, landing pages, and forms within HubSpot
• Knowledge of lead scoring models and automated lead assignment rules
• Ability to continuously explore and recommend new automation opportunities
• Proficiency in developing and maintaining reports and dashboards in HubSpot
• Experience in monitoring the performance of marketing campaigns and proposing data-driven improvements
• Ability to conduct training sessions for marketing and sales teams
• Strong problem-solving skills and ability to provide timely support for technical issues or challenges
• Knowledge of HubSpot maintenance, including regular review and optimization of the platform
• Familiarity with industry best practices and staying updated with the latest HubSpot features and updates.

• Competitive salary and compensation package
• Opportunity to work with a leading cloud service marketplace company
• Chance to revolutionize the way businesses run
• Access to a cloud service marketplace and management platform
• Ability to distribute digital services
• Global network of AppDirect-powered marketplaces
• Opportunity to find, buy, and manage the best applications in the cloud
• State-of-the-art online application store launch within weeks
• Integration of software across multiple marketplaces worldwide
• Advanced features and tools compared to competitors
• Highly motivated and skilled team
• Crucial role in implementing and maintaining HubSpot platform
• Optimization of HubSpot's capabilities and streamlining of processes
• Enhancement of lead generation and customer engagement strategies
• Strong background in HubSpot administration
• Passion for marketing and sales automation
• Proactive attitude towards problem-solving
• Planning, configuration, and deployment of HubSpot platform
• Collaboration with cross-functional teams
• Tailored solutions using HubSpot's tools and features
• Data migration and integration tasks
• Custom workflows, email templates, landing pages, and forms creation and management
• Optimization of lead nurturing and conversion processes
• Implementation of lead scoring models and automated lead assignment rules
• Continuous exploration and recommendation of new automation opportunities
• Development and maintenance of reports and dashboards in HubSpot
• Valuable insights into key marketing and sales metrics
• Monitoring of campaign performance and lead attribution
• Data-driven improvements for enhanced campaign effectiveness
• Training sessions for marketing and sales teams
• Timely support for HubSpot-related inquiries and technical issues
• Regular review and optimization of HubSpot platform
• Data accuracy, system health, and compliance with industry best practices
• Stay updated with the latest HubSpot features, updates, and releases
• Opportunity for HubSpot certifications
• End-to-end commerce platform for selling, distributing, and managing cloud-based products and services
• Simplification of the digital supply chain
• Onboarding and sale of products with third-party services
• Support for any channel, on any device
• Powering millions of cloud subscriptions worldwide
• Privacy policy and handling of personal data