Sr. Marketing Manager

The Senior Marketing Manager will be responsible for leading demand generation, social promotion, and event planning efforts. This role requires a dynamic individual who is passionate about driving growth through innovative marketing strategies. The Senior Marketing Manager will collaborate closely with cross-functional teams to ensure alignment and success in enhancing brand visibility, driving demand, and facilitating engagement within the target audience. This is an exciting opportunity to make a significant impact and join at the ground floor of a rapidly growing company.

• Develop and execute comprehensive demand generation campaigns to drive leads and qualified opportunities through various channels, including content marketing, advertising, email campaigns, SEO, SEM, and partnerships.
• Analyze and optimize campaign performance metrics to continuously improve conversion rates and overall ROI.
• Collaborate with the dev advocacy team to create engaging and relevant content that resonates with developers and addresses their pain points.
• Develop and oversee the company's social media strategy, ensuring a consistent brand presence across platforms and effectively engaging the developer community.
• In collaboration with the marketing/devrel team create compelling social media content, including posts, images, videos, and stories, to increase brand awareness and drive engagement.
• Lead the planning and collaborate with the marketing/devrel team on the execution of virtual and in-person events, such as webinars, workshops, conferences, and hackathons, designed to showcase our developer solutions and foster community engagement.
• Collaborate with cross-functional teams to ensure seamless event logistics, including content development, speaker coordination, promotion, and post-event follow-up.
• Utilize data-driven insights to measure the effectiveness of marketing campaigns and initiatives, presenting findings to leadership and making data-backed recommendations for optimization.
• Monitor key performance indicators (KPIs) related to demand generation, social engagement, and event success, making real-time adjustments as needed.

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Minimum of 6-8 years of marketing experience, with at least 3 years in a senior role, preferably in B2B SaaS or technology companies.
• Proven track record of designing and executing successful demand generation campaigns that drive measurable results.
• Strong understanding of social media platforms, along with experience in growing and engaging social media audiences.
• Strong event planning and project management skills, with experience in both virtual and in-person event execution.
• Experience marketing to developer audiences.
• Excellent analytical skills and proficiency in using data analytics.

• Competitive salary and benefits package
• Opportunity to work in a well-funded Series B startup
• Led by veterans of the security industry
• Raised over $52M in funding from reputable investors
• Product-led company with a mission to deliver a developer platform
• Opportunity to work on cloud-agnostic, API-based security services
• Commitment to diversity and inclusion
• Equal Opportunity workplace and Affirmative Action employer
• No discrimination in employment decisions based on various characteristics
• Employment decisions made on the basis of individual qualifications, merit, and business needs