Tailor Content Samples to the Brand
Carefully review the company's content style, tone, and target audience. Curate your portfolio to showcase writing samples that closely align with their brand voice and content types. If possible, create a custom writing sample that demonstrates your ability to match their specific content needs and audience preferences.
Highlight Versatility Across Platforms
Analyze the job description for required content formats and channels. Emphasize your experience creating content for diverse platforms, such as blogs, social media, email campaigns, and video scripts. Quantify your impact using relevant metrics like engagement rates, conversions, or audience growth for each content type.
Showcase SEO and Analytics Expertise
Identify any SEO or content performance requirements in the job posting. Highlight your experience optimizing content for search engines and using analytics tools to measure content effectiveness. Provide specific examples of how you've improved content visibility, organic traffic, or key performance indicators through data-driven content strategies.