Highlight Relevant Writing Styles and Formats
Carefully examine the job description for specific writing styles, formats, or content types required. Feature your experience with these styles prominently in your resume summary and work experience sections, using the same terminology. If you have experience with similar formats, emphasize your adaptability and willingness to learn while being transparent about your specific expertise.
Showcase Content Impact and Engagement
Understand the company's content goals and audience engagement strategies mentioned in the job posting. Tailor your work experience to highlight content pieces that achieved significant engagement, increased readership, or drove conversions. Use metrics like page views, social shares, or lead generation to quantify your impact in ways that align with their objectives.
Demonstrate Industry-Specific Knowledge
Identify any industry-specific content needs or topics in the job listing and adjust your experience to match. Highlight your familiarity with industry trends, jargon, and audience preferences, showcasing your ability to create content that resonates with their target market. Emphasize any experience with similar content challenges or subject matter expertise they might value.