High Level Resume Tips for Media Directors:
Crafting a resume as a Media Director is a strategic exercise in storytelling and personal branding. Your resume must not only showcase your expertise in media planning, buying, and strategy, but also demonstrate your leadership, vision, and the tangible results you've delivered. In a field that's constantly evolving with new technologies and platforms, it's crucial to present yourself as a forward-thinking and adaptable leader. Here are some targeted resume tips to help Media Directors align their experience with the expectations of hiring managers in this dynamic industry:
Highlight your strategic thinking and planning skills:
As a Media Director, you're at the helm of crafting media strategies that align with the brand's goals. Your resume should reflect your ability to develop comprehensive plans that integrate various media channels. Showcase your strategic mindset by highlighting campaigns you've led, the rationale behind your decisions, and the outcomes they achieved.
Showcase your leadership and team management experience:
Leadership is a core component of the Media Director role. Your resume should illustrate your experience in leading and mentoring teams, managing cross-departmental collaboration, and driving projects to completion. Include specific examples of how you've fostered team growth, managed budgets, and navigated organizational challenges.
Demonstrate your analytical and ROI-focused approach:
Media Directors must be adept at analyzing campaign performance and optimizing for the best return on investment. Emphasize your proficiency in using analytics tools, interpreting data, and making data-driven decisions. Provide concrete examples of how your insights have led to improved performance or cost savings.
Exhibit your adaptability and knowledge of emerging trends:
The media landscape is ever-changing, and staying ahead of trends is non-negotiable. Highlight your experience with emerging platforms, programmatic advertising, and digital transformation initiatives. Show that you're not just keeping up, but actively contributing to the evolution of media practices.
Tailor your resume to the job and company:
Just as you would tailor a media campaign to a target audience, customize your resume for each job application. Reflect the language and requirements of the job description, emphasizing the skills and experiences that align with the specific role and company culture. This demonstrates your attention to detail and your genuine interest in the position.
By focusing on these key areas, your resume will not only present a compelling narrative of your career but also position you as a Media Director who is well-equipped to navigate the complexities of modern media landscapes and drive successful outcomes.
Must-Have Information for a Media Director Resume:
Here are the essential sections that should exist in an Media Director resume:
Contact Information
Resume Headline
Resume Summary or Objective
Work Experience & Achievements
Skills & Competencies
Education
Additionally, if you're eager to make an impression and gain an edge over other Media Director candidates, you may want to consider adding in these sections:
Certifications/Training
Awards
Projects
Let's start with resume headlines.
Why Resume Headlines & Titles are Important for Media Directors:
For Media Directors, the resume headline serves as a marquee that advertises your professional brand and expertise in the competitive landscape of media management. As a Media Director, you are tasked with orchestrating comprehensive media strategies, overseeing the creation and distribution of content, and ensuring that media campaigns are innovative, effective, and aligned with the brand's objectives. Your resume headline should encapsulate your proficiency in these domains and broadcast your capacity to elevate a company's media presence.
Hiring managers are on the lookout for Media Directors who can not only navigate but also thrive in the dynamic world of media, demonstrating a keen understanding of both traditional and digital platforms. They seek professionals who can leverage data to inform decisions, manage substantial budgets with a strategic mindset, and foster strong relationships with media outlets, agencies, and internal teams. Your resume headline must distill your experience in these critical areas and project your distinctive value as a Media Director.
A compelling resume headline for a Media Director will underscore your track record in crafting and executing successful media campaigns, your talent for leading and inspiring creative teams, or your acumen in harnessing analytics to drive media strategy. It should be succinct, memorable, and customized to the particular role you're targeting.
Conversely, a lackluster resume headline can render you indistinguishable in a sea of candidates. A headline that merely reads "Media Director" is a missed opportunity to convey the depth of your experience and the breadth of your capabilities. It may not resonate with recruiters or hiring managers, diminishing the impact of your application.
The resume headline is a pivotal element of your professional narrative as a Media Director. It should be crafted with precision to reflect the specific position you desire, underscore your unique selling points, and articulate your command over the multifaceted world of media strategy and execution. An impactful resume headline can distinguish you from the competition and enhance your prospects of securing the role that will advance your career.
Media Director Resume Headline Examples:
1. Visionary Media Director with 15+ years of experience orchestrating high-impact campaigns across multiple platforms
2. Strategic Media Director with a proven record of boosting brand visibility by 50% through innovative digital strategies
3. Dynamic Media Director who excels in team leadership and has successfully managed over $30M in media budgets
**Why these are strong:**
These headlines are compelling because they immediately convey the candidate's extensive experience, strategic thinking, and tangible results. They highlight the key attributes that hiring managers seek in Media Directors: the ability to lead successful campaigns, drive brand growth, and manage significant budgets effectively. Each headline encapsulates a unique selling point, whether it's years of experience, success in digital strategy, or financial stewardship, making the candidate stand out in a competitive field.
1. Media Director with Experience in Advertising and Brand Strategy
2. Skilled Media Director Proficient in Multi-Platform Campaigns
3. Dedicated Media Director with a Passion for Creative Campaigns
Why these are weak:
The provided headlines are generic and fail to convey the specific expertise or achievements of the Media Director. They lack quantifiable results, such as campaign performance metrics or growth percentages, and do not mention any notable projects or brands that the candidate has worked with, which could otherwise make the resume stand out to hiring managers.
Writing an Exceptional Media Director Resume Summary:
Resume summaries are crucial for Media Directors as they provide a snapshot of their professional identity, encapsulating their expertise in media strategy, leadership, and innovation. This section is the candidate's opportunity to make a memorable first impression and articulate why they are the standout choice for the position.
For Media Directors, an impactful resume summary should emphasize the following:
Strategic Media Planning:
Highlight your experience in developing and executing comprehensive media strategies that meet brand objectives and maximize ROI. Mention any successful campaigns that significantly increased brand visibility or engagement.
Leadership and Vision:
Showcase your leadership skills by detailing your experience in managing media teams and fostering a collaborative environment. Include any instances where your strategic vision led to the successful launch of media initiatives.
Industry Expertise:
Demonstrate your deep understanding of the media landscape, including traditional and digital channels. If you have specialized knowledge in a particular sector, such as entertainment, retail, or technology, make sure to highlight this.
Analytics and Performance Measurement:
Illustrate your proficiency in using analytics tools to track campaign performance, measure KPIs, and adjust strategies for optimal results. Mention any specific metrics or benchmarks you have consistently met or exceeded.
Innovation and Adaptability:
Media is an ever-evolving field. Emphasize your ability to stay ahead of trends, adapt to new technologies and platforms, and innovate in the face of changing media consumption habits.
Communication and Negotiation Skills:
Detail your ability to communicate effectively with stakeholders, negotiate with media vendors, and present compelling pitches. Your role often involves articulating complex strategies in a clear and persuasive manner.
When crafting your resume summary, select the attributes that best align with the specific Media Director role you are targeting. This personalized approach will help you stand out and demonstrate your unique qualifications for the job. Remember, your resume summary is a strategic tool to pique the interest of potential employers and set the stage for the rest of your professional narrative.
Media Director Resume Summary Examples:
1. Strategic Media Director with over 10 years of experience in the advertising industry, specializing in the development and execution of innovative media strategies across multiple platforms. Proven track record in leading high-performing teams to deliver campaigns that increase brand visibility and market share, resulting in a 40% average ROI increase for clients.
2. Dynamic Media Director with a strong background in digital marketing and programmatic advertising, adept at leveraging data analytics to optimize media spend and performance. Successfully managed multi-million dollar budgets, achieving a 25% cost savings through effective negotiations and vendor partnerships while maintaining campaign quality and impact.
3. Visionary Media Director with 15 years of experience in creating compelling multimedia content for top-tier brands. Expert in identifying emerging media trends and integrating new technologies to enhance audience engagement, evidenced by a 30% growth in audience reach and a 50% increase in social media interactions under my leadership.
Why these are strong:
These summaries are strong because they concisely convey the Media Director's extensive experience, specific expertise, and quantifiable achievements. They demonstrate the candidate's ability to lead successful campaigns, manage significant budgets, and drive tangible results such as ROI increases, cost savings, and audience growth, which are key metrics of success for a Media Director.
1. Media Director with over 10 years of experience in overseeing media operations and managing budgets, looking to apply my skills in a new and challenging environment.
2. Skilled Media Director with a track record of developing successful media strategies and a deep understanding of digital and traditional media, eager to join a company that values innovation and results.
3. Dedicated Media Director with experience in leading cross-functional teams and executing media campaigns, seeking to leverage my expertise to contribute to the success of a growing media-focused organization.
Why these are weak:
The provided resume summaries for Media Directors are weak because they lack specificity and quantifiable achievements. They do not highlight any unique campaigns, cost savings, audience growth, or ROI that the candidate has delivered, which are critical metrics for a Media Director's success. Additionally, they fail to mention any industry specialization or notable clients that could set the candidate apart from others in the field.
Resume Objective Examples for Media Directors:
1. Ambitious and creative professional with a Bachelor's degree in Communications, aiming to leverage my understanding of media trends and digital marketing strategies as a Media Director to drive brand awareness and audience engagement for a cutting-edge advertising agency.
2. Eager to bring my expertise in media planning and analytics to a Media Director role, where I can apply my passion for storytelling and data-driven decision-making to optimize campaign performance and contribute to the overall success of a dynamic media company.
3. Aspiring Media Director with hands-on experience in content creation and social media management, seeking to utilize my skills in strategic media buying and team leadership to enhance media operations and deliver exceptional results in a fast-paced, innovative environment.
Why these are strong:
These objectives are compelling for budding Media Directors as they highlight the candidates' blend of educational background, practical experience, and specific skills relevant to the role. They also express a clear desire to apply their knowledge and abilities to contribute to the success of the prospective employer, demonstrating both ambition and a results-driven mindset that are attractive to hiring managers looking for fresh talent with growth potential.
1. Eager to secure a Media Director position to utilize my media knowledge and contribute to a dynamic team.
2. Recent graduate with a degree in Communications seeking a Media Director role to apply my academic learnings and gain industry experience.
3. Looking to advance my career as a Media Director, bringing forth my passion for media strategy and content creation to achieve company goals.
Why these are weak:
These objectives lack depth and fail to convey the candidate's unique qualifications or measurable achievements. They are overly broad and do not address specific skills, experiences, or areas of expertise that would differentiate the candidate from others. Additionally, they do not mention any understanding of the media landscape or how the candidate's contributions could align with the prospective employer's objectives.
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How to Impress with Your Media Director Work Experience:
An impactful Media Director work experience section should encapsulate the breadth and depth of strategic media planning, buying expertise, and leadership in steering a brand's media presence. It should reflect a candidate's adeptness in navigating the evolving media landscape, showcasing their ability to develop and execute innovative media strategies that enhance brand visibility and engagement across multiple channels.
To resonate with hiring managers, the work experience narratives should highlight the Media Director's proficiency in managing substantial advertising budgets, negotiating with media outlets, and leveraging data analytics to inform media decisions and measure campaign performance. It is essential to demonstrate a history of successful media campaigns that have increased market share, driven sales growth, or significantly improved brand recognition.
Furthermore, the section should communicate the candidate's leadership in managing and mentoring media teams, fostering a collaborative environment that encourages creativity and innovation. It should also underscore their partnership with cross-functional teams, including marketing, creative, and sales, to ensure a cohesive and integrated approach to media planning and execution.
Key achievements to feature could include:
- Successful launches of national or global media campaigns that exceeded KPIs.
- Demonstrable ROI improvements through optimized media mix and cost-effective media buying.
- Innovations in digital media strategies that led to enhanced targeting and personalization.
- Leadership in crisis management, effectively navigating brand reputation through challenging media cycles.
By articulating these experiences, Media Directors can convey their strategic vision, operational excellence, and the tangible results they've delivered, positioning themselves as valuable assets to potential employers in a competitive field.
Best Practices for Your Work Experience Section:
Here are some tailored tips for Media Directors to enhance their work experience section on their resumes:
Highlight your strategic planning skills by detailing campaigns you've developed and executed, emphasizing the scope, budget, and outcomes, such as increased brand awareness or ROI.
Quantify the success of media campaigns with metrics such as audience reach, engagement rates, conversion rates, or revenue growth to demonstrate the impact of your work.
Showcase your leadership by describing how you've managed and mentored teams, fostered a collaborative environment, and led cross-functional projects to successful completion.
Illustrate your expertise in media buying and planning by discussing how you've effectively allocated budgets across various channels and negotiated favorable terms with vendors or partners.
Emphasize your adaptability and forward-thinking by explaining how you've navigated the rapidly changing media landscape, such as by adopting new technologies or platforms to stay ahead of trends.
Detail your experience with analytics and data-driven decision-making by explaining how you've used metrics to refine media strategies and improve campaign performance.
Discuss your creative direction skills by mentioning any notable advertising or marketing campaigns you've overseen, particularly those that have won awards or received industry recognition.
Communicate your ability to manage crisis situations by providing examples of how you've handled PR issues or brand reputation challenges through strategic media responses.
Include any experience you have with digital transformation initiatives, such as integrating digital media with traditional media channels to create a cohesive brand experience.
Mention partnerships or collaborations with influencers, content creators, or other brands that you've orchestrated to amplify media reach and engagement.
Reflect your knowledge of legal and ethical considerations in media by citing any compliance measures or standards you've upheld or implemented in your campaigns.
Lastly, ensure that your resume speaks to both your strategic vision and operational excellence, using language that resonates with C-suite executives, stakeholders, and industry peers, avoiding overuse of technical jargon.
By focusing on these areas, Media Directors can create a compelling work experience section that showcases their strategic thinking, leadership, and the tangible results of their media campaigns.
Example Work Experiences for Media Directors:
Orchestrated a comprehensive rebranding campaign across multiple media platforms, leading to a 40% increase in brand awareness and a 25% growth in market share within the first year.
Negotiated and secured advantageous contracts with key media vendors, resulting in a 20% reduction in advertising spend while maintaining campaign reach and frequency objectives.
Implemented advanced data analytics and audience segmentation strategies, boosting campaign ROI by 35% and enhancing targeting precision for a portfolio of 5+ major clients.
Directed the digital transformation of the company's media buying process, incorporating programmatic advertising and real-time bidding, which led to a 30% increase in ad efficiency and a 15% cost saving on media spend.
Developed and executed a multi-channel media strategy for a high-profile product launch, achieving over 50 million impressions and exceeding KPIs by 60% within the first three months.
Championed the adoption of emerging social media platforms, gaining first-mover advantage and resulting in a 200% increase in engagement rates for targeted demographics.
Revitalized a stagnating media department by recruiting and developing a team of 15+ media professionals, increasing department productivity by 40% and employee retention by 25% over two years.
Masterminded an award-winning cross-media campaign for a leading consumer brand, which elevated online engagement by 70% and was recognized with an industry excellence award.
Leveraged strategic partnerships to co-create content, expanding audience reach by over 100 million and fostering brand collaborations that led to a sustained 15% annual growth in partnership revenue.
Why these are strong:
The provided work experiences for Media Directors are robust because they demonstrate a blend of strategic leadership, cost efficiency, and innovative thinking, all backed by quantifiable results. Each example highlights the director's ability to drive significant improvements in brand performance, team productivity, and financial outcomes. These experiences are precisely what hiring managers look for: a track record of success, the ability to adapt and leverage new technologies, and the foresight to capitalize on market opportunities.
Managed a team responsible for the planning and execution of media campaigns across various channels, ensuring alignment with brand objectives.
Coordinated with external agencies to develop media strategies that support product launches and promotional events.
Monitored media spend and performance, making adjustments to campaigns based on general market trends.
Developed media plans for clients, selecting appropriate channels and negotiating rates to fit within budget constraints.
Conducted post-campaign analysis to assess overall performance, providing clients with general insights and recommendations.
Participated in creative brainstorming sessions to align media strategies with creative concepts.
Supervised the implementation of digital media campaigns, overseeing the scheduling and delivery of online content.
Collaborated with the marketing team to integrate media efforts with broader marketing initiatives, ensuring a cohesive approach.
Tracked digital media metrics and compiled standard reports to inform stakeholders of campaign progress.
Why these are weak:
The work experiences listed for the Media Director are weak because they lack concrete achievements and do not quantify the impact of the individual's actions. The descriptions are vague and do not convey the strategic thinking or advanced analytical skills that are critical for a Media Director role. To strengthen these points, the candidate should include specific metrics such as percentage increases in campaign performance, cost savings achieved through negotiation, or improvements in ROI. Additionally, using more dynamic language to describe leadership and decision-making processes would better demonstrate their expertise and value to potential employers.
Top Skills & Keywords for Media Director Resumes:
As a Media Director, you are responsible for overseeing the strategic planning, execution, and optimization of media campaigns that drive brand awareness, engagement, and ultimately, revenue growth. To excel in this dynamic and fast-paced role, you must possess a unique blend of analytical acumen, creative flair, and leadership skills. When crafting the skills section of your resume, it is crucial to showcase your proficiency in not only media planning, buying, and optimization but also in team management, client communication, and staying ahead of industry trends. A well-crafted skills section will demonstrate to potential employers that you have the expertise and versatility needed to navigate the ever-evolving media landscape and deliver impactful results for their organization. In the following sections, we will highlight the key hard and soft skills that are essential for success as a Media Director.
Top Hard & Soft Skills for Media Directors
Hard Skills
Media Planning and Buying
Advertising Campaign Management
Digital Marketing Strategies
Programmatic Advertising
Search Engine Marketing (SEM)
Social Media Advertising
Data Analytics and Metrics Interpretation
Media Budgeting and Forecasting
Brand Strategy Development
Content Distribution Networks
Performance Analysis and Reporting
Media Market Research
Soft Skills
Strategic Thinking and Visionary Leadership
Effective Communication and Articulation
Collaborative Teamwork and Stakeholder Management
Creative Problem-Solving and Innovation
Adaptability to Changing Media Landscapes
Organizational Skills and Project Management
Client Relationship Management and Client Empathy
Decisive Decision-Making and Risk Assessment
Conflict Resolution and Diplomacy
Media Planning and Buying Expertise
Active Listening and Constructive Feedback
Emotional Intelligence and Team Motivation
Go Above & Beyond with a Media Director Cover Letter
Media Director Cover Letter Example: (Based on Resume)
Dear [Company Name] Hiring Manager,
I am writing to express my interest in the Media Director position at [Company Name]. With a robust background in media strategy, brand development, and digital marketing, I am eager to bring my expertise to your esteemed company. My career has been marked by a passion for crafting compelling narratives and driving engagement across various media platforms, and I am confident that my skills align perfectly with the goals of your organization.
In my previous role as Media Director at [Previous Company], I spearheaded a comprehensive rebranding initiative that resulted in a 30% increase in brand recognition within our target market. This was achieved through meticulous market research, innovative content strategies, and the seamless integration of digital and traditional media channels. My leadership in cross-functional teams ensured that all aspects of the media campaigns were cohesive, on-brand, and delivered on time and budget.
One of my key accomplishments was the development of a data-driven approach to media buying and planning, which optimized our advertising spend and increased ROI by 40%. By leveraging analytics and audience insights, I was able to identify high-impact opportunities and negotiate media buys that maximized exposure while minimizing costs.
Moreover, I have a proven track record of building and nurturing relationships with media outlets, influencers, and creative agencies. These partnerships have been instrumental in amplifying our messaging and achieving viral success for several campaigns. My ability to adapt to the ever-evolving media landscape has allowed me to stay ahead of trends and position the brands I've worked with at the forefront of their industries.
At [Company Name], I am excited about the prospect of leveraging my strategic vision and creative acumen to further elevate your brand's presence in the market. I am particularly drawn to your commitment to innovation and excellence, and I am eager to contribute to your continued success.
Thank you for considering my application. I am looking forward to the opportunity to discuss how my experience and passion for media strategy can translate into impactful results for [Company Name].
Warm regards,
[Your Name]
As a Media Director, you are no stranger to the power of effective communication and strategic thinking. Just as you carefully craft media plans to reach target audiences, a well-written cover letter can help you reach your target employer and secure that coveted interview. A cover letter is not just a formality, but an opportunity to showcase your unique skills and experiences that may not be fully captured in your resume. It is an extension of your professional brand and a chance to make a lasting impression on hiring managers.
Here are some compelling reasons for Media Directors to submit a cover letter:
- Highlight your strategic thinking and problem-solving abilities, essential skills for overseeing media campaigns
- Showcase your understanding of industry trends and technologies, demonstrating your expertise in the field
- Personalize your application by addressing specific challenges or opportunities within the company's media strategy
- Share examples of successful media campaigns you have led, emphasizing your track record of driving results
- Communicate your passion for media and your commitment to staying ahead of the curve in a rapidly evolving industry
- Stand out from other applicants by demonstrating your ability to articulate complex ideas clearly and persuasively
By including a well-crafted cover letter with your resume, you can make a strong case for why you are the ideal candidate for the Media Director role and increase your chances of securing an interview. Don't miss this opportunity to showcase your skills and experience in a more personalized and compelling way.
Resume FAQs for Media Directors:
How long should I make my Media Director resume?
The ideal length for a Media Director resume is typically one to two pages. This length allows enough space to showcase relevant experience, skills, and accomplishments without overwhelming the reader with information.
For Media Directors, it's crucial to focus on the most pertinent information that demonstrates strategic thinking, leadership, and a successful track record in media planning, buying, and campaign management. Here's why the one to two-page guideline is relevant for Media Directors:
1. **Conciseness and Clarity**: Media Directors are expected to communicate effectively. A concise resume reflects the ability to prioritize and convey the most important information without unnecessary detail.
2. **Relevance**: Given the strategic nature of the role, Media Directors should highlight experience that shows an understanding of the media landscape, ability to manage budgets, and drive ROI. Prioritizing these points helps keep the resume within the ideal length.
3. **Professional Experience
What is the best way to format a Media Director resume?
Creating an effective resume as a Media Director involves showcasing your leadership skills, strategic thinking, and successful media campaigns in a clear and concise format. Here's how to format a Media Director resume for maximum impact:
1. **Contact Information**: At the top, include your name, phone number, email, and LinkedIn profile (if applicable).
2. **Professional Summary**: Start with a strong summary statement that highlights your years of experience, key skills, and major achievements. Tailor this section to the specific Media Director role you're applying for, emphasizing your relevant expertise.
3. **Core Competencies**: List your key skills and areas of expertise that are relevant to a Media Director role, such as strategic planning, media buying, digital marketing, budget management, analytics, and team leadership.
4. **Professional Experience**:
- **Reverse Chronological Order**: List your work experience in reverse chronological order
Which Media Director skills are most important to highlight in a resume?
When crafting a resume as a Media Director, it's important to highlight a blend of strategic, creative, and technical skills, as well as leadership and management abilities. Here are some key skills to consider including:
1. Strategic Planning: Demonstrate your ability to develop and implement comprehensive media strategies that align with the company's goals and target audience.
2. Media Buying and Planning: Show your expertise in negotiating and purchasing advertising space across various channels, including digital, print, television, and radio.
3. Digital Marketing: Highlight your proficiency in digital marketing techniques, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, and programmatic advertising.
4. Data Analysis: Emphasize your skills in analyzing data and metrics to measure the effectiveness of media campaigns and make data-driven decisions.
5. Budget Management: Illustrate your experience in managing large budgets, ensuring cost-effective media spending, and delivering a strong return on investment (ROI).
6. Leadership and Team Management: Showcase your ability to lead and motivate a team of media professionals, fostering a collaborative environment and driving successful outcomes.
7. Creativity: Include examples of how you've used creative thinking to develop innovative campaigns or solve complex media challenges.
8. Communication Skills
How should you write a resume if you have no experience as a Media Director?
Writing a resume for a Media Director position when you have no direct experience can be challenging, but it's not impossible. The key is to highlight relevant skills, experiences, and accomplishments that can transfer to the role of a Media Director. Here are some tips to help you craft your resume:
1. **Start with a Strong Objective or Summary**: Since you don't have direct experience, lead with a compelling objective or summary that clearly states your career goals and the value you can bring to a media director role. Emphasize your passion for media, your leadership potential, and your understanding of the industry.
2. **Focus on Transferable Skills**: Think about the skills required for a Media Director and which of those you already possess. Skills such as project management, strategic planning, communication, leadership, budgeting, and analytics are often transferable from other roles. Highlight these skills with examples from your past experiences.
3. **Showcase Related Experience**: Even if you haven't worked as a Media
Compare Your Media Director Resume to a Job Description:
See how your Media Director resume compares to the job description of the role you're applying for.
Our new Resume to Job Description Comparison tool will analyze and score your resume based on how well it aligns with the position. Here's how you can use the comparison tool to improve your Media Director resume, and increase your chances of landing the interview:
- Identify opportunities to further tailor your resume to the Media Director job
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