Arguably one of the first Web 2.0 sites because of its focus on connecting its users, eHarmony, an online relationship website, matches users together using a rigorous 250+ item questionnaire. It is popular and successful with well over 20 million registered users. On average, 542 people marry every day in the U.S. as a result of being matched on eHarmony, or 4.8% of new marriages (Harris, 2010). eHarmony's matching system determines members' compatibility with others based on their values, character, intellect, humor, religious/spiritual beliefs and many other dimensions. In all, it analyzes 29 dimensions of compatibility and synthesizes matches using an algorithm built on 35 years of clinical research. Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Brazil.

At its core, eharmony's mission is to foster meaningful connections and lasting relationships through a data-driven approach to online dating. By leveraging advanced algorithms and compatibility research, eharmony aims to help individuals find their perfect match, ultimately enriching lives and creating stronger communities. With a strong commitment to user safety and satisfaction, eharmony continuously evolves its platform to provide a seamless and enjoyable experience for those seeking genuine connections in the digital age.

• Compatibility: eharmony is dedicated to helping people find long-lasting, meaningful relationships by using a scientific approach to match compatibility.
• Integrity: eharmony operates with honesty and transparency, valuing ethical behavior and trustworthiness in all aspects of its business.
• Empathy: eharmony prioritizes understanding and compassion for its customers, recognizing the importance of empathy in creating successful relationships.
• Continuous Improvement: eharmony is committed to constantly improving its technology and services, striving for excellence in all areas of its operations.