Content Marketing Manager, Financial Services

AlphaSense is seeking a Content Marketing Manager to develop and execute a content strategy targeting a financial services audience. The role involves creating engaging content in collaboration with product marketing and demand generation teams, with a focus on driving revenue and delighting prospects and customers. The ideal candidate should have experience in content creation for financial services audiences, familiarity with content management systems and distribution tactics, and strong communication and problem-solving skills. A data-driven approach to marketing is also desired.

• Write clear, engaging copy for various asset types such as web pages, infographics, blogs, worksheets, ebooks, and whitepapers
• Collaborate with design resources to transform copy into compelling and actionable content assets
• Utilize AlphaSense's platform to create unique content pieces that highlight relevant real-time market trends
• Work with demand generation and product marketing teams to meet content needs across the buyer's journey and customer-related content
• Conduct research on financial trends to ensure content is relevant and appealing
• Develop a comprehensive content strategy to effectively reach the target audience and achieve marketing goals

• Experience in content creation, marketing, communications, or similar with examples of published work intended for a financial services audience
• Preferred prior experience writing marketing content for financial services audiences such as buy- or sell-side, hedge funds, corporate finance, private equity, venture capital, investment banking, and/or asset management
• Familiarity with content management systems (WordPress preferred)
• Strong understanding of content distribution tactics practices such as SEO and PPC
• Experience building a comprehensive content strategy
• Excellent written and verbal communication skills
• Exceptional problem-solving, analytical, and research skills
• Experience with Google Analytics, Tableau, Salesforce, and/or Marketo desired
• A data-driven approach to marketing and the ability to translate reports into actionable insights for the demand generation team

• Location: New York, NY or Remote (United States)
• Competitive base compensation range: $105,000 - $124,000
• Performance-based bonus potential
• Equity opportunities
• Generous benefits program
• Opportunity to work with leading companies and financial institutions
• AI-based technology for smarter business decisions
• Extensive universe of public and private content for insights
• Trusted by over 1,800 enterprise customers, including a majority of the S&P 500
• Opportunity for growth and development within a revenue-focused marketing team
• Collaboration with various teams including demand generation, product marketing, and design
• Opportunity to create engaging content for a financial services audience
• Use of content management systems, such as WordPress
• Strong understanding of content distribution tactics, including SEO and PPC
• Experience building a comprehensive content strategy
• Excellent written and verbal communication skills
• Problem-solving, analytical, and research skills
• Experience with Google Analytics, Tableau, Salesforce, and/or Marketo desired
• Data-driven approach to marketing
• Equal-opportunity employer with a commitment to supporting and respecting all individuals
• Reasonable accommodation for qualified employees with protected disabilities
• Opportunity for performance-based bonus, equity, and additional benefits