Marketing Manager, Investor Marketing
YipitData
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Posted:
July 21, 2023
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Remote
About the position
We are seeking a Marketing Manager to join our Investor Marketing team. This role requires a data-driven and results-oriented individual who can utilize various marketing disciplines to drive exponential growth for our Investor business. The Marketing Manager will be responsible for planning, executing, and optimizing lead generation strategies, as well as managing end-to-end campaigns. The successful candidate will play a crucial role in increasing the number of qualified leads and improving conversion rates. This is a remote-friendly opportunity that can be based in various locations within the US.
Responsibilities
- Own and develop acquisition, engagement, and conversion strategies for the investor audience
- Manage and optimize all paid and owned-marketing channels for conversions
- Develop and execute social media strategy
- Work cross-departmentally to ensure alignment on messaging, targeting, and timing
- Support sales team with product materials
- Use structured testing to identify new channels and technology for growth
- Share regular performance reporting and KPIs
- Track ROI and influence marketing spend allocation
- Work with a lean marketing team with potential for growth and shaping the marketing organization
Requirements
- 5-6 years of experience in demand generation B2B marketing
- Extensive and successful experience owning and executing a high-cadence of campaigns across different verticals
- Strong communication skills with the ability to make complex messages compelling and easy to understand
- Detail-oriented
Benefits
- Flexible work hours
- Flexible vacation
- Generous 401K match
- Parental leave
- Team events
- Wellness budget
- Learning reimbursement
- Comprehensive benefits package
- Competitive salary
- Opportunity for growth and advancement
- Remote work option within the United States
- Equal employment opportunity