Marketing Manager - Newsletter Growth

As the Marketing Manager - Newsletter Growth at Semafor, you will be responsible for developing and executing audience growth strategies for Semafor Newsletters. This role requires a clear understanding of Semafor's target audience and the ability to implement data-driven strategies to optimize audience conversion and engagement. You will also be involved in managing marketing campaigns, measuring audience metrics, and supporting the team in paid marketing experiments. This is a full-time position based in New York City, offering the opportunity to contribute to the development of a global news platform.

• Develop a clear understanding of Semafor's target audience.
• Develop and execute data-driven audience growth strategies for Semafor Newsletters and websites.
• Lead the marketing swaps program with other newsletters, podcasts, and websites.
• Manage the development, measurement, and optimization of marketing landing pages to optimize audience conversion.
• Lead an internal cross-promotion strategy for Semafor's newsletter editions.
• Manage and measure lifecycle marketing campaigns to increase consumption and engagement.
• Manage and measure audience referral campaigns.
• Support the team in the execution of paid marketing experiments.
• Measure and report on key audience metrics for reporting and optimization.

• Experience developing audiences for a newsroom or premium media organization
• High comfort level with data and measurement of marketing activities
• Analytical and strategic thinker
• Experience running tests to optimize marketing and user experience initiatives
• Familiarity with email reporting and analysis
• Ability to clearly articulate and present data

• Unlimited PTO
• Medical, dental, and vision insurance
• Short & long-term disability coverage
• Flexible spending accounts
• Health savings accounts
• Life insurance
• 401(k) retirement plan
• Pre-tax commuter benefits